2017’s festival campaign has been once again created by design studio Zwupp. After the success and appraisal of last year’s Forward campaign, Zwupp wanted to outdo themselves with the new one. They wanted it to be better, bigger and more successful. A lot of deadlines, brainfucks and creative blackouts later, they decided to turn this idea-finding process that every creative has been through into the idea itself.

As you can imagine, along the way Zwupp created many posters that didn’t make it. This Gallery of Dismissed will be shown at the festival in Vienna, Munich and Zurich. You can see some excerpts above.