18.05. Chinese hotel for Millennials impresses with custom-made artwork
Shanghai studio X+Living has designed a new hotel targeting a younger crowd with artwork and modern interior design. The Wheat Youth Arts Hotel is located on the seventh floor of a shopping mall in the Binjiang district of Hangzhou.
X+Living, previously named XL-Muse, wanted to create a series of playful social spaces that would encourage young travellers to “flirt” with the hotel, and each other.
“Target customers of Wheat Youth Arts Hotel are young people or people who think they are still young,” said the studio. “The goal is to design a hotel that itself will flirt with tourists, and a place that welcomes tourists to tease at each other.”
The hotel has many special features, such as a games room topped with a web of black lines, socializing spaces with pianos and study rooms.