14.11. Vinicius Araujo’s Alphabet fuses Helvetica with the world’s most iconic brands
He has taken all 26 characters of the alphabet, designating each one with its own letter-shaped electronic device from some of the world’s most popular brands.
Araújo has based the new digital letterforms off of the popular typeface Helvetica, adding signature elements of each brand into each letter. For example, ‘A’ is for ‘Apple’ and rendered as a classic Macintosh computer, complete with its own vintage mouse and floppy disk drive.
The execution is as stunning as you could possibly imagine, as Araújo successfully incorporates a range of memorable shapes, colourways and surface finishes into each and every design raging from Apple, Canon, Motorola, Nintendo and Sony.
Largely old-school products are utilised, but a few newer instances such as a Razer computer and Beats headphones make the cut.
Make sure to check out the entire series on Behance.
All Pictures by Vinicius Araújo