One of the world’s best-known graphic designers Stefan Sagmeister is using his Instagram account as a tool for critiquing other designers‘ work.

 

Functioning like an online design clinic, New York-based Sagmeister is encouraging designers to send him their work to be featured on his Instagram account.

 

 

 

The work is posted on the account with a short review written by Sagmeister in the caption. His some 230,000 followers then also weigh in with their opinions in the comments section.

 

The Austrian graphic designer selection process follows two principles. He selects a piece either because it is very good and can be an example for others or because it could be improved with some simple reconsiderations.

 

If you are a graphic designer and you are feeling uncertain about the quality of your work, you can send your work to the veteran designer for review by emailing him at StefanSagmeisterig@gmail.com

 

 

 

Sagmeister came up with the idea before he embarked upon a year-long sabbatical six months ago. „We had started a monthly salon in NYC where designers could come into our studio and I would critique their work,“ Sagmeister told Dezeen. „As this was not possible while I’m on sabbatical (I’m taking a year with equal time in Mexico City, Tokyo and the Austrian Alps), I thought to do it on Instagram.“

 

@photisserie writes: I made this picture for a little jewelry gallery´s catalogue. The client declined it and said that food an jewelry was a „no go“ for their producers. ⠀ My friend said I made the bracelets look like cock rings. ⠀ ⠀ my review: I very much like it. It seems that this kind of jewelry is too conservative for your approach, you would need to find a more fitting client. My sister Veronika once created a presentation for high-end stones looking fantastic on a complete variety of vegetables. You will find jewelry patterns that either fit or clash with the patterns of vegetables (cauliflower!) and create great tension. ⠀ If you want your project reviewed within this space, email me a square jpeg or mov file on white or black background, do include your IG address. Please do not send in designs based on the work of another designer. ⠀ StefanSagmeisterig@gmail.com

A post shared by stefan sagmeister (@stefansagmeister) on

 

@Cemyonetim writes: This is a poster for a competition based on a tolerance theme. I deliberately disrupted the typographical letters which unite with each other, as I believe when a text is hard to read, it makes people more eager to read it.⠀ What are you thoughts on this?⠀ ⠀ my review: Your composition and color scheme are very much impressive. But in general, I do not believe that difficult legibility applied on a poster encourages people to try to figure things out, displayed on the street they would likely just ignore it. As your poster was made for a competition and hung in a gallery among other tolerance posters, your chances are improved. I myself would question the value of a poster competition about tolerance, as the possibility that these posters actually improve tolerance is tiny. As a purely formal exercise among designers they are fine and you did well. ⠀ ⠀ If you want your project reviewed within this space, email me a square jpeg or mov file on white or black background, do include your IG address. Please do not send in designs based on the work of another designer. ⠀ StefanSagmeisterig@gmail.com

A post shared by stefan sagmeister (@stefansagmeister) on

 

Born in Austria in 1962, Sagmeister studied graphic design at the University of Applied Arts in Vienna. In his early career he worked on a number of commercial projects in New York and at advertising executive Leo Burnett’s Hong Kong Design Group.

 

After settling in New York, he worked for his „hero“ – Hungarian designer Tibor Kalman – before setting up his own studio shortly afterwards in 1993. Since then he has completed graphics projects for companies including HBO, the Guggenheim Museum and Time Warner, as well as album covers for artists including Aerosmith, The Rolling Stones, Lou Reed and Talking Heads.

 

In 2016 the graphic designer held a talk at the Forward Festival in Vienna and played a DJ-set together with Wolfram and Mirko Borsche. He also spoke at our Festivals in Zurich and Munich in 2017.

 

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